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An Electronic cigarette (e-cig) is a portable, battery-powered device (often shaped like a traditional cigarette) that closely simulates smoking by vaporizing eLiquid (containing PG and/or VG), flavor and still delivers nicotine (nicotine levels can vary, down to 0 mg, at the users discretion). It generates a smoke-like vapor and provides the same hand-to-mouth, inhalation experience as smoking. It has been shown to reduce cravings among smokers, not just for nicotine, but also for the relaxation associated with inhaling and exhaling vapor. It is free of harmful tar, carcinogenic substances and combustion gases present in regular cigarettes.